MYNTRA
Replacing traditional shoot for plus-sized fashion line.
Myntra
Replacing traditional shoot for plus-sized fashion line.
The Challenge
Myntra, a leading fashion brand, needed a re-shoot for a new collection featuring plus-sized models. They approached Manipal Digital with a challenge: deliver over 10000 images within 3-months, without the cost of a photo-shoot.
Our Solution
We drew on our team's experience and expertise to create an ingenious solution: super-imposition of images. We created a smooth and efficient workflow, with a dedicated team chosen solely for the purpose of superimposing existing outfits onto plus-size models. Our solution reduced costs, saved time and expedited Myntra’s go-to-market strategy.
Our workflow would input the latest clothing range, select a model to wear this range, and then superimpose the clothes to fit this model. The process was executed brilliantly, quickly and effectively.
The Impact
- 10,000 images delivered
- Saved over 50% of estimated expenses
- Project delivery within 1/3rd of the expected project time.
- Products displayed earlier than anticipated on the brand website
Let’s get to work
The Impact
- 10,000 images delivered
- Saved over 50% of estimated expenses
- Project delivery within 1/3rd of the expected project time.
- Products displayed earlier than anticipated on the brand website