CERAVE
Authentic campaign imagery at scale for a global skin care major.
CeraVe
Authentic campaign imagery at scale for a global skin care major.
The Challenge
CeraVe, the globally trusted skincare brand, uses imagery that doesn’t mislead. They require product and model imagery that reflects real skin, real results, and clinical credibility. Our challenge was to process high volumes of campaign imagery while strictly adhering to detailed retouching guidelines that prioritize authenticity over enhancement.
Each asset required precise color accuracy for product packaging, consistent skin tone representation across models, subtle, non-destructive retouching, and strict compliance with brand and dermatological standards. The key was balancing visual polish with realism, without over-editing or altering natural features.
Our Solution
We approached the project through the brand's retouching principles and visual standards and established a structured post-production workflow.
Our approach focused on:
- Camera RAW colour correction for base accuracy
- Controlled, guideline-based retouching
- Skin tone matching across image sets
- Artwork and label swaps aligned with campaign requirements
Every step was designed to ensure consistency while preserving the integrity of the original photography
What we delivered
With the scope of work defined, started with getting the colour accuracy right and correcting the images right at the RAW level. All images were processed through Camera RAW to establish true-to-life skin tones, accurate product and label colors, and balanced lighting and exposure
For skin tones, we followed a strict “enhance, not alter” philosophy. We reduced unwanted shine, blended temporary blemishes, preserved natural texture, pores, and lines. For the facial features, we cleaned makeup smudges, brightened eye whites subtly, and maintained original shapes and proportions.
What we did not alter was the skin’s texture, pores, wrinkles, or scars. Nor did we mess with the facial structure (eyes, nose, lips). When it came to the hair, flyaways were removed, and the natural volume, shape, and colour was preserved. This ensured all visuals remained truthful, inclusive, and brand-safe.
Next we correctly matched the label colours to the swatches provided by the brand. We ensured that the packaging remained visually and scientifically accurate.
The Impact
- Delivered high-quality, campaign-ready visuals
- Consistent imagery across campaigns and platforms
- Accurate product representation
- Scalable production aligned with strict guidelines